Celebrity Projects was conceived in Hollywood in 1970 by a small group of British TV producers, journalists, photographers and presenters, many of whom are still involved today.
The group established a reputation for producing high quality editorial celebrity profiles for newspapers and magazines such as Harpers, Vanity Fair, Vogue and GO as well as being syndicated in magazines and colour supplements throughout the world, including the UK.
The series, entitled “Who’s Who in Showbusiness”, and “Stars in Their Homes” featured such stars as Zsa Zsa Gabor, Gene Kelly, Nancy Sinatra, Bob Hope, Sophia Loren, Sammy Davis Jr., Audrey Hepburn, Burt Reynolds, Jack Nicholson, Roy Scheider, Jerry Lewis, Dean Martin, Faye Dunnaway, Cybill Shepherd, Jacqueline Bissett, Raquel Welch, Farrah Fawcett and many other Hollywood stars. This format was so successful it became the forerunner for magazines which adopted a similar format such as “Hello” and “OK”.
Some of the images from this series are shown at the foot of this page.
This was the origin of the relationship between Celebrity Projects and many Hollywood stars, their influential Hollywood agents, managers, attorneys, publicists and PA’s, which remains to this day and provides us with direct access to key Talent and managements.
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In 1986 Celebrity Projects established an office in London and, whilst continuing to produce celebrity profiles for newspapers and magazines, also recognised the growing demand for celebrities to advertise and endorse products and services, to make personal appearances at product launches & corporate events.
There was also an appetite at this time for TV and Sports personalities to act as Guest Speakers and Presenters at important events. We used our well established contacts with celebrities, agents and managers to service this popular demand resulting in Celebrity Projects executing over 10,000 contracts since 1970.
We were delighted to be able to arrange for Hollywood A-Lister Gwyneth Paltrow (pictured left) to speak at a prestigious event in Hong Kong.
Celebrity Projects unrivalled experience is now at the disposal of event organisers, production companies, PR & Advertising Agencies.
